Welcome back to Bourbon on the Brain, where we engage in thoughtful discussions.
This blog is a recreation of the podcast. Feel free to check out my Youtube channel to see the unedited version soon.
Today, we embark on a podcast series exploring various aspects of bourbon collecting. Our inaugural episode delves into this intriguing subject.
I find this topic particularly captivating due to a recent family event. A cousin’s wedding brought out-of-town relatives, including one from Kentucky who proudly identifies as a Kentucky Bourbon connoisseur.
His definition of Kentucky Bourbon is centered around its production within the state. He believes that bourbons produced outside Kentucky lack the purity of the spirit. He also holds a strong aversion to barrel-finished bourbons, asserting that a true Kentucky Bourbon is not barrel-aged.
It is important to note that these are subjective opinions.
Despite his limited exposure to bourbons outside Kentucky, my cousin possesses a refined palate. He recently visited my collection and provided insightful commentary on each bottle.
Upon entering, his attention was immediately drawn to my bottle of Elmer T. Lee. This surprised me, as it’s well-known bourbon, but it would not typically be the first item that captures interest.
While it is a premium bourbon, its reputation precedes is often of being a recognizable name and not of incredible drink ability. Estimated at around $300, it holds a slightly higher rating in my opinion compared to Blanton’s.
Upon him being unexpectedly presented with a tasting, I proceeded with my gut. I had meticulously crafted a four-part tasting for him, featuring Bartstown Discovery series number eight, a 13th-century barrel release, of Blood Oath Pact 8, and Smoke Eye Hill, barrel proof, Coincidentally, which won the Ascot award.
It was intriguing to observe his reactions to my selections and his preferences. After the tasting concluded, we revisited my collection, which comprises approximately 50 bottles on display. The remaining bottles are concealed behind cabinets.
As he perused my collection, he made a remark that resonated with me, albeit one I had never explicitly articulated before. He stated, “You do not have any bottles that a typical bourbon enthusiast would recognize.”
Upon reflection, I acknowledged his observation. He continued, “You do not have any bottles of Elijah Craig or Knob Creek, or similar brands.”
In response, I explained my perspective.
My philosophy regarding bourbon is that if a bottle, such as an Elijah Craig 18 year-old costing $170, is comparable in quality to a brand-new release of the Barstown Discovery series priced at $160, then it is logical to prioritize the latter.
This decision does not diminish the value of Elijah Craig. It is an exceptional bourbon, but it is essentially the same every bottle. The distinction lies in the fact that the latter offers a unique experience.
My objective is to acquire bottles that are unknown to the general public. I want to display them and attract curious individuals who inquire about their origins and seek to sample them rather than simply acknowledging their familiarity.
In essence, my philosophy regarding bourbon tasting and collecting revolves around acquiring unique and well-known bottles that I have not previously tasted. I am willing to invest in these bottles, as long as they have a compelling story to tell.
There are numerous instances where I have purchased bottles based on recommendations, only to discover that they were unfamiliar to me.
The 13th century is a prime example of this.
However, I do not consider myself a collector, despite the fact that others label me as such. I prefer to view myself as someone who enjoys sampling diverse and distinctive bourbons and displays them in a manner that reflects my drinking experience.
Unlike many bourbon collectors, I do not display my bottles closed. Instead, I store my unopened bottles in a cabinet beneath the counter, as they have not yet had the opportunity to develop a narrative.
Therefore, these bottles do not belong on my display shelf. To clarify, I am referring to a bottle of Wild Turkey Father and Son, which I have mentioned on my channel several times. The backstory of this bottle is quite brief, but I will provide a more detailed account here.
About two and a half years ago, my father and I developed a shared interest in bourbon. We embarked on a trip to Kentucky, which became a memorable experience for us as a father-son bonding activity.
My grandfather was aware of this development. Jimmy Russell had retired from his career to collaborate with his father on a special edition called the Father and Son. My grandfather purchased this bottle for us, but he did not reveal it. It arrived at my doorstep three days after his passing.
At the time, the bottle was still in its original packaging and had not yet been opened. While it may not be a bottle that I would personally seek out, it holds a special place in my collection due to the personal connection it represents.
In contrast, the story that makes this collection so special is why it deserves a prominent place on my display. My cousin immediately inquired about its placement alongside other exquisite bourbons, prompting me to share the narrative. He remarked that this is what distinguishes me from other collectors in Kentucky—I display these items not solely for their monetary value, aesthetic appeal, or fame, but rather because they hold personal significance.
He emphasized that this is a quality that should be celebrated, as the bourbon industry is deeply rooted in my family history and passion.
Engaging with bourbon is not merely a matter of obligation; it is a journey fueled by an intense passion for the subject matter and the experience itself. This passion can be inherited through generations or simply cultivated through personal enjoyment.
In the current era of bourbon’s growing popularity and mainstream acceptance, it is crucial to emphasize the unique aspects that define bourbon. My cousin’s immediate comprehension of what makes my collection, my experiences, and my tastings distinct underscores this point. When I conduct tastings for individuals or participate in events, I refrain from showcasing well-known brands like Maker’s Mark or Woodford Reserve. Instead, I select lesser-known bottles that pique curiosity, ignite passion, and encourage further exploration.
In my opinion, there is no alternative or superior way to describe it.
For me, urbanism is inherently inspiring and evokes a sense of passion. One of the defining characteristics of bourbon is the creativity and constant evolution that characterize it. The pursuit of innovation and the quest for something superior create an emotional connection when consumed.
The first time I tasted the Stagg, the George T Stagg in 2019, was an emotionally charged experience. I cannot articulate the specific reasons for this, but it was an experience that resonated deeply with me due to the anticipation I had built up over an extended period. This is a testament to the profound impact that the bourbon community and industry have on individuals who are passionate about this subject.
Furthermore, sharing this experience with my cousin, who has lived in Kentucky for approximately 35 non-consecutive years, was incredibly validating. His immediate understanding of the significance of bourbon to me, given his deep cultural connection to the state, was incredibly gratifying. I wanted to share this with you all so that you may experience the same sense of passion and connection.
If you have reached this point in the video, I am confident that bourbon holds a special place in your heart as well.
In this post, I would like to share my experiences with bourbon and offer some advice on how to enjoy it responsibly.
Bourbon, unlike many other alcoholic beverages, is meant to be savored and shared. It is not meant to be stored on a shelf as a collectible item. Instead, it is meant to be consumed in moderation and enjoyed with friends and family.
I encourage you to explore the world of bourbon and find what brings you joy. Whether it’s a budget-friendly option like a $15 bottle of fine bourbon or a more expensive choice, remember that the memories you create while enjoying bourbon with others are far more valuable than the cost of the bottle.
Please drink responsibly and always prioritize safety. Additionally, I recommend purchasing bourbon from reputable sources to ensure quality and authenticity.
Thank you for reading my post. I hope you found it informative and enjoyable. Please like, subscribe, and follow me for more content.
As always, enjoy, and drink safely.
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